Short or Long Title Tags: SEO Experts Weigh In
They say that in writing your title tag you need to have it flat 70, but some say you can go up to 1000. I also read that you can go up to 250, but most of time it’s below 70. Okay. The argument is endless. And delving into an endless debate will just swerve us from the topic, to what we’re about to tackle.
And I won’t claim it. According to Cyrus Shepard of SEOmoz, and according to his weeks of experiment, the best practice is still less than 70. Best practice, meaning, you can always rely to this as your daily yardstick in writing your title tags but you can sometimes go over and beyond it, for it’s not deadly at all. He said that you can go outside this 70 character best practice unless it’s warranted.
Below are reminders from different SEO experts on the Web. I’ve collated them to say that however diverse and different each SEO expert opinions—whether one believes title tags should only be less 70 or more than a hundred—it all boils down to one thing: they all target Google’s indexing affection.
And yes, from big names Cutts, Fishkin, Shepard to minorities like Guzman and de Milo, I am writing this according to their ideas.
On Keywords and SEO Ideas To Live By
Put Important Keywords First
They say that putting your keywords first is like positioning all the best guys in your army; it’s like preparing for a war with Hitler, Roosevelt, and Stalin as front liners. However, this technique should be supported with fully optimized titles. Meaning, a poorly written title won’t help your keyword-rich title tags at all. So, you have to make both the title tags and the title both superior.
Put your Audience and Readers in mind
Have you experienced searching on Google and got a different result after clicking the link on the SERP, after landing on the web page? Of course, we all have abundant experience of that thing. And why do things like these happen? Well, according to experts, these are web writers’ fault because they don’t align their title tags on their post titles.
A good web writer/owner always puts his readers and audience in his mind. Meaning, your title tags and title posts should always be at least 80-90% similar in words, thoughts and ideas; what should be in the SERPS should be on the site as well. Ignoring this one may cost you customers, loyalist, readers, and followers—in a nutshell, a good amount of traffic.
Remember that Facebook and Twitter exist
Another good thing I’ve learnt is never forget that main social media sites like Facebook and Twitter exist. In these sites, we should always remember to deliver a shareable title. A shareable post is a post that adheres to these social networking sites character limit. Although Facebook has over 200-character limit, it will be safe to adhere on Twitter’s 140-character restriction. This will make your post shareable and “unspammy” looking.
SEO It! No Limits!
Don’t Limit Yourself from what is Written on the Web
Experiment, always find ways to satisfy your mind and SEO desires. If you don’t agree with this post, or if you find experts’ advice on the Web a bit dubious, then the world isn’t bereaving you of your own right to find ways or answers that may suit your taste, an answer that will put your website on top.
Title Tags are Title tags but don’t ignore content
Yes, title tags are title tags, but don’t forget to deliver a good, relevant content. A nicely written title tag is good, but if it is not supported by a good content then it is useless.
To reiterate myself, this thing—whatever written here— isn’t a rule, or a doctrine that is punishable by law if not followed. It is just a guideline and we are all free to find ways that is suitable for us, for our own websites.