Creating splendid content is most web owners’ main weapon to have a retaining audience. They write motivating and emotion-stirring content to attract readers and customers. Okay. Content is king and it does make people click, but it is not everything.
Online marketing basic: Know your customers and why they click
Customers are divided into several levels. Since every customer is different, each belongs to different levels or types.
• Customers who click because of aesthetics
These types of customers are often viewed as the shallow customers, but believing this is true is not beneficial to your business.
Yes, there are readers, visitors, and customers who keep on clicking because the website’s aesthetic or beauty (or the entire web design) appeals to them. Having a good website navigation, wise use of colors, white spaces, typefaces, can be a deciding factor to some web visitors to choose your site over others that offer the same services as yours.
We should always remember that one of the most obvious reasons why other social networking site fanatics choose Google+ over Facebook is due to web design. According to these people, Facebook’s blue site is already eye tiring, and they’ve been searching for a colourful, flamboyant site.
• Customers who click because of what they gain from the site
It can be knowledge, ideas, or anything. Some customers patronize a certain business because of what they get from it. If a site has good contents where they can learn, or a set of products where they can get ideas for their own business, it has a higher percentage of being clicked.
A website should be beneficial to its customers.
• Customers who click because of the websites’ online reputation
There are times when a site’s popularity is rather questionable than believable. Look at Ezinearticles.com. This is one ugly site, no commenting and sharing section, and to some extent, they appear as a greedy site because of its reluctance to spread their contents to others, and because of the absence of share buttons on the site. But people continue to patronize Ezine not only because it’s a high PR site that gives real traffic convention. People know that Ezinearticles.com has a good online reputation, and having an array of articles on this sites means having fraction of that excellent online reputation too.
• Customers who seek for satisfaction
Most customers seek for satisfaction. For example, having their ordered products quickly or as stated on the website gives them satisfaction; having not to wait is satisfaction. Providing customer satisfaction is providing the things that will make your customers extra-contented, pleased, and happy.
Now that the different customer types are revealed, remembering our duties as website/business owners to attract and retain a click is necessary. We should be reminded that having a constant and regular click to our sites is solely in our hands.
Online marketing with a purpose
As website and business owners, we should be providers
Whatever the customer type is, it all boils down to one thing: providing a service that will satisfy them. Therefore, we should provide all our customers’ needs whether they ask it not, for it is our responsibility as business owners. Target the aesthetic-minded customers by beautifying your site, by making it appealing to them, make your service congruent to their wants and needs, so you can have a satisfied customer, and manage your online reputation by giving customer-centered services, by having a good online name through proper handling of your social media promotion and SEO.
We should be service-minded, not income-minded
We should put our focus on creating a remarkable and outstanding service. Provide the things your customer need and money will follow.