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What Is Passive Online Income & Sustainable Online Income?

It’s raining Google all over the place!

For a cold weather, it was rather cold to talk about drooling—negatively drooling—marketing things. But yesterday was nothing but a day of reminder—reminder of Google’s monopoly, of the Internet’s ridiculous approach to business. Okay. That sounds vague, but let me explain it.

So it was raining, and driving down to the nearest arcade to buy some stuff was not an option. Not that my sedan could not run in the rain, or it was so olden and ancient to defy the gravity of toe-sized flood, but I just felt like staying at home while it was wet outside. So I decided to browse the wonders of the Internet.

Actually, what I’ve seen wasn’t really new. Perhaps it was the sullen room temperature—yes, it was hot, though it was raining—that made me focus on things that I often considered ordinary. So as I opened my browser, clicked on few links, visited pages, and hovered on few sites, I realized that everything was almost entirely Google. Yes. I could see Google everywhere.

Earning online: There’s no business like Google business!

Does Google make passive income?

What’s with the question, anyway? I know you have that question in mind because I opened this article with a thought, then with a Google realization.

With Google’s obvious moves of trying to manipulate and dominate the Web, it’s capability to scoop humongous amounts of income on the Web strikes a chord with me. Look, if Google is everywhere, then its owners and all the people behind it doesn’t need to toil like a blue-collar worker just to earn money.

As I opened my Internet explorer, I could see Google’s toolbar occupying a minute yet overly visible space on the upper area of the Window. When I opened my Chrome, there were hundreds of questions intending to ask users about incorporating a site to Google, this button to Google, and so on. When I opted to watch a video my friend sent through Google+, I watched in on YouTube. When I decided to take a look at my website’s details, I saw AdSense, and when I checked my phone, my homepage is Chrome.

Literally, no human being is safe from Google. It is now the Big Brother—as it is in Orwell’s 1984—of this generation. Google Maps is everywhere: Google Docs, Blogspot—everything about our lives seem like to depend on Google.

Hence, we can think that Google’s owner is just stretching his legs on the sandy expanse of the Carribean, sipping some exotic lemonade, watching the sly sunset, while his bank account is beckoning an alarm sound because in any moment it is about to explode, because money never stops coming in.

We may think that Google is making a lot of passive income but some say “not really”

We all know that Google’s ubiquity means real business; meaning, they are paying humongous amount of money for it. This exposure means a big cut on their supposed “passive income”. They pay for Chrome’s existence on laptops, on Internet Explorer, it’s affiliation to social media sites, and everything. In addition, their efforts to police advertisers who hinder their campaigns—those counterfeit goods, those who are devious—cost billions, too. Thus, everything that may hinder them is just a million dollar pay away.

As a small business owner, is passive income possible?

As a simple business owner, having passive income like how Google does seems like impossible. I, who run pretty feeble websites (compared to Google, of course) have no means of earning income while sleeping and sprawling on my bed or while enjoying the rest of the cold weather , reading verbose translated novels and non-fictions. To generate income, I have to spend at least 10 hours a day to track my analytics, talk to my customers, and to think of new business strategies.

However, is having a passive income possible? The answer is, of course, yes, it is. A lot of online business owners are accumulating passive income today through Web ads, social media promotions, or by just maintaining a good website that attracts “willing-to-pay” web owners to gain links, post ads, and promote their trade. Yet the real question is, it is really good to have a passive online income?

If in Google’s case the answer is NO, then in ours—as small business owners—the answer is the same. Passive income tends to fade. If the other party is not willing anymore to accommodate you or your service, then the hype of getting an overflowing income is over as well. Perhaps the answer is yes, but thinking it as a steady income generator for yourself and for your entire trade is rather deadly.

Thinking about sustainable income is better

Although sustainable income sounds wonderful and splendid, it is not that easy to achieve. It requires serious planning, scheme structuring, and feasibility studies to make your business adaptable to future changes in your industry’s surroundings.

As a small trade owner, diving into sustainable income future and delving on how to do it is much better than relying on a temporary and unpromising passive income. Having a complete knowledge of your industry and firsthand research and details about your trade will let you adapt on your environment. For example, if you didn’t rely so much on your contents and links, then the recent Google Panda would be just a puny and faint attack to your trade. Or, if you’ve only established a pool of loyal and buying customers outside your social media network even before this algo update, then you could have saved yourself from losing large audience and income from losing a wide SERP existence.



Endless Rise, Inc.

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