…And Why Your Agency Stays Small!
Previously I had announced the “most important webinar of the year”, which was not this webinar. However, I think it probably should have been this one. The feedback I received told me how needed this webinar was. If anything, this was an eye-opening event for many of our partner white label online marketing and web design resellers.
After speaking to thousands of online marketing business owners over the years, I’ve realized that when it comes to competitive analysis, owners always look at competitors similar to their size. But what’s missing here is the understanding of what the large marketing companies are doing. What made them big and what keeps your agency small. Ask yourself now:
“If the big companies are doing that, and I’m better at it, what do I need to do to get bigger?”
So What Are Big Marketing Companies Doing?
In this webinar, we analyzed at least four major digital marketing companies in North America. And to be honest, you’ve probably lost a client to them once before. You’ve never really looked at what these guys are doing because you always analyze competition that are within your local area and are of the same size as your agency. That’s the small-medium business mindset, and it could be limiting at times.
You need to look at the bigger players too. You don’t need to imitate them; just learn from them. You’ll pick up a golden nugget if you analyze their basic sales strategy, which is selling faster than they lose clients. Client “churn” is inevitable and you will lose clients at one point no matter how amazing your services are. You cannot please everybody.
The “aha!” moment here is your sales rate must grow faster than your churn rate. How do you compute your churn rate? How do you compare churn with sales? Watch this webinar replay now. The full video is available on your dashboard. Simply login and go to Resources > Video Library > Webinar Archive.
What We Went Over in This Webinar:
- Who the large online marketing companies are
- How they got big
- Why they stay big and growing – despite bad reviews and low quality services
- The importance of calculating churn rate against annual sales goals
- Primary churn rate factors
- Basic churn rate calculation
- Growth rate calculation exercises on sales Vs. churn rates
- Top 10 count down on why small marketing companies remain small
I had numerous people tell me this was the most important webinar they have ever attended as an online marketing company. Personally I think this was probably the best webinar we have ever had. Whether you attended the live event or not, I highly recommend you watch the replay today.
NOTE: For our white label online marketing and web design reseller partners, you can access the full video inside your dashboard.
You can also watch the preview below:
If you want to view the full webinar replay, along with other webinar recordings, you can Sign up as an Endlessrise Reseller Now at no cost. Registered members have access to the webinar archive, as well as passes to live bi-weekly events.