Many of our new white label online marketing and web design reseller partners tend to get lost when it comes to what services to offer clients. In the past, we’ve covered ways to deal with this, such as using the results of the website audit. Knowing how much to charge is also another problem.
That’s why in this webinar, we used an approach that not only determines what services fit which clients, but an approach that also shows how much you’ll be making from that particular client in a year.
Watch the webinar replay now and discover:
- What services to offer particular clients
- How to compute MSRPs based on annual marketing plans
- How to project quarterly and yearly income from a client
- Industry-standard MSRP markup rates (%)
- How to determine the client’s ideal marketing budget
For our partner white label online marketing and web design resellers, simply log into your dashboard to view the full webinar replay. Go to Resources > Video Library > Webinar Archive.
MSRPs and Markup Rates
Manufacturer’s suggested retail price (MSRP) is how much you charge your clients for our services. It’s the retail prices of services. The MSRP will therefore be the outsource budget plus your markup. The great thing about – MSRP is you get to set it. Here at Endlessrise, we leave it up to you on how much you want to earn from a particular campaign.
We do have recommendations on how you can easily compute your MSRP based on industry standards. This guide aims to ensure that all parties – you and the client – mutually benefit from the service we provide. The client gets the quality of service for the budget they pay and you get to take home the margin that is ethical and substantial. So for resellers who are at a loss on how to set up their MSRP, this is a must-watch video for you.
MSRP Based on Annual Marketing Plans
In this webinar, we took a different approach in setting retail prices. We based it on annual marketing plans that are paid on a quarterly basis. There are many benefits to this setup. An annual plan means you generate a recurring / long-term income from one client. This also shows the client that you have foresight and that you have plans for their growth. The quarterly payment schedule, on the other hand, can be just as good for the client. For the client, this naturally means they get more results from their investment in online marketing because the time period is longer.
The best benefit of this MSRP structure is being able to project your quarterly and annual income from clients. Using this plan, you’ll also know instantly what types of services you need to offer to clients based on how much they are willing to spend on their marketing. The structure also includes how much your outsource budget should be, and what percentage of markup you can use for each client.
How Do You Determine Your Client’s Budget?
We’ve said it before: you should advice your client on how much they need to spend on their marketing. There’s a very simple formula on determining this figure and you can use it to know how much you should charge for your services as well. Remember, “tell, don’t ask!”
A lot of times your client is earning over $1 million a year and is spending very little on marketing. That’s why in this webinar, we also profiled what a typical million-dollar business looks like. I included some resources to see what percentage of their revenue should be reinvested into their marketing. Figures vary depending on industry type, B2C or B2B, etc. You’ll find the link in the video.
Watch the webinar replay on your dashboard now or see the preview below:
NOTE: The full video recording is exclusive to our partner online marketing and web design resellers. Sign up as an Endlessrise reseller now at no cost to watch the full video and gain access to our webinar archive.