There are no more keyword search data from Google organic search that register in Google Analytics resulting in the “(not provided)” data. This was after Google shifted into secure search.
In the blog post above, we have provided alternatives to analyze traffic by digging into Google Analytics to analyze landing page visits. Analyzing traffic with this technique is much easier if focused keyword grouping per target page is implemented.
One Solution: Google Webmaster Tools
In this post, we will show you how to track keyword search traffic in webmaster tools by looking at the ‘Top Queries’ and ‘Top Pages’ and digging deeper for analysis.
If you do not have a Google Webmaster Tools account yet, sign up here:
The next step is to familiarize yourself how it works:
Link your Google Analytics account with Webmaster Tools:
With Google Webmaster Tools, you may view search query data for the last 90 days as well as the top 2,000 for each day within the selected date range.
So let’s go ahead and dive into the details shall we?
1. View Top Search Queries
Search Traffic > Search Queries > Top queries
Under ‘Search Traffic’, select ‘Search Queries’. The ‘Top Queries’ tab is displayed by default. This will show the top search terms people used to get to your website.
You’ll see useful query data like ‘Impressions’, ‘Clicks’, ‘CTR’ (click-through rate), and ‘Average Position’ of the search result for that query.
2. View Top Pages Associated with Queries
Search Traffic > Search Queries > Top queries > (search term)
You can dig deeper by analyzing landing page data. Click any of the search terms to see what URLs or pages are associated with them.
You’ll see impressions and clicks for each page or URL brought by the particular search query you selected. Here, you are enabled to measure page-level performance per query.
3. View Top Landing Pages
Search Traffic > Search Queries > Top pages
Under ‘Search Traffic’, select ‘Search Queries’. Click the ‘Top Pages’ tab. This will show the top pages that received organic traffic.
4. View Top Keywords Associated with Landing Pages
Search Traffic > Search Queries > Top pages > (page URL)
Again, you can dig deeper by analyzing the top search terms users queried to get to those high traffic pages. Simply click any of the URL and the search term or keywords that led to that page drops down showing impressions and clicks per query.
That’s it. All the best and let us know how this has helped you by leaving a message in the comment box. Thank you.
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