First of all, a salute to all the small businesses! Today marks the start of the National Small Business Week. This year’s celebration is extra special though as the event is now 50 years old.
Currently, there are 25 million to 27 million small businesses in the country and chances are yours is one of them. A business employing fewer than 100 workers will classify as one. So whether you own a small business or work for one, kudos!
Google actually released a video marking the celebration. See the video below:
Google on small businesses: “This week is all about you — doing what you love and sharing it with the world.”
The ‘Big’ Thing about ‘Small’ Businesses
For many decades now, small businesses have been a dominant driving force in the American economy. In fact, a survey by Entrepreneur Magazine found that small businesses account for between 60% and 80% of all the jobs in the country. That means at least two in every three jobs are produced by small businesses.
They are also crucial when it comes to innovation. Another study found that small businesses produce 13 times more patents than their bigger counterparts. Working at home? You’re part of over half of the total small businesses.
Needless to say, it is the smaller ventures that impact the economy. So, enjoy the tributes everyone will pay you this week!
Why Focus on Small Businesses?
It’s a win-win situation for everyone. By helping them market their products and services, you help grow their business—and yours, too, in the process. And lofty as it may sound, you are actually helping the economy grow too. Think about it. This group employs majority of U.S. workers, right? You can expect their growth to impact employment in a good way.
But that grand, macroeconomic view aside, small businesses are a great market to target because they need help today. These are your family-owned businesses and tech startups. They are the local coffee brewer, the baker downtown. They have products and services that you probably personally like and you can help them get their message across, at least on the Internet.
A recent survey found that small and medium business owners plan to raise their marketing budgets this year, making them an attractive market for web design and online marketing agencies and resellers. And with over 25 million small businesses across the country, there’s aplenty of clients for everyone.
Help Small Businesses (Including Yours) Grow
You already know that helping small businesses flourish is a win-win situation for you and your clients. But where do you start? After introducing yourself and telling them what you do, you can try any of these ideas:
- Give them a general overview of their online presence—for free. You’ll need a few minutes, Google, and a clean notepad or Word document. Search the business and their products services and simply take notes. Do they have a Facebook fan page? A Twitter account? Do they even have a website? Look at the website design. Is it mobile responsive? You can take it a bit further by using the Google Keyword Tool and find out what keywords they can use for optimization efforts. Take note of these simple matters and include them in your initial email or phone call. You can also try the next one.
Provide free but valuable online marketing consultation. This means you need in-depth reports to present. Fret not because you – an Endlessrise reseller – already have access to the tools needed to pull this off. Simply log into your dashboard and look for the research and reports tools, specifically Keyword Information, Competition Analysis, Site Grader Report, and Online Presence Report. Go here and sign up as a reseller if you still haven’t. These free resources are exclusive to Endlessrise reseller partners.
- Find out what online marketing measures they have done in the past. The goal here is to determine which methods worked for them and which ones didn’t pan out… and why. Again, this is part of your job as a consultant/reseller. Knowing their past marketing methods will not only save you time but will also give you an idea on what services you must offer to them today.
- Finally, listen. Small businesses are the hotbed of new ideas and innovation. They have great products. But sometimes, they need help in organizing their marketing efforts. By listening attentively, you’ll be able to figure out their business model, their products and services, customers, and competitors. You’ll learn about their vision, what they stand for, and what they believe in. These factors are important in determining which approach/service works best for the specific business.
Knowing these things will help you organize and structure your thoughts based on their inputs to help you provide valuable consultation with them and craft a strategy that is specific to their situation and goals. Help small businesses grow to help your small business grow! Also, small can be a relative term. One’s concept of smallness is relative to how one sees their potential for growth!