What Makes a Professional SEO Reseller?
Salesmen who aggressively promote certain products or services often receive negative feedback from their clients if the products or services do not meet expectations. While sales and marketing is a cut throat profession, salesmen still need to uphold integrity and have business scruples in order to ensure their continued success in their line of business.
This same principle applies to SEO Resellers who sell Search Engine Optimization services. Frankly speaking, many business owners hate to entertain Resellers who seem to be doing their job just for the commission, but do not really care if the services they are offering are truly optimizing the websites for their clients. Indeed, many business owners are wary of being approached by SEO Resellers who promise them the moon. SEO Resellers market their services to their prospects in many ways, though the most common methods are via email, telephone calls, and even through office walk-ins.
The Credentials of a Good SEO Reseller
While many businesses—especially the startups and medium-sized enterprises—are beginning to understand the importance of SEO strategies to promote their products and services online, many are bewildered by the different sales pitches offered by different SEO Resellers. The intelligent business owner is not an individual who is taken in by fancy talk, eloquent persuasion, natty clothes and presentations, or even comely looks. Instead, they are looking for SEO Resellers who have a solid reputation in the business, a proven track record with previous clients, an armful of solid references that can be verified, and a feasible package deal with a comprehensive list of SEO services.
Savvy entrepreneurs are looking for SEO Resellers and SEO providers that conduct their operations using scrupulous tactics. Business owners need to review the SEO strategies of the SEO Reseller and their white label SEO Reseller provider, ensuring that they are comfortable with their strategies. They should pay special attention to their search engine ranking and link building strategies. In addition, SEO Resellers need to develop a mutual understanding with the client’s business organization—such as their administrative and customer support staff—in order to facilitate better business processes.
Trusting an SEO Reseller
Business owners also need to ensure that their SEO Reseller is utterly transparent with their processes and strategies. There needs to be a direct and open line of communication between the SEO Reseller and the client. This not only promotes trust, but helps business owners understand the different aspects that go into Search Engine Optimization and how it can impact their business.
Lastly, while no reputable SEO Reseller can guarantee their clients first page rankings in the various search engines, they should be able to perform effective keyword optimization research, create great organic links, create objective monthly performance evaluations, and provide great business case studies that illustrate their successes with past clients. This way, business owners can invest in SEO services that will reap great rewards.