Facebook, Twitter and the Social Media Fever
Of course, when social media came to existence, the entire universe of business has changed forever. It somehow adjusted the once-poised equilibrium of trading, for small and local businesses, even the so-called new business genre online, have obtained a chance to vie with established companies and corporations. Social media, without even a pinch of doubt, has altered, if not revolutionized, not just the business system but the minds and thinking of business owners as well.
Now called as the doorway to success, or for some overly dramatic and poignant marketing writers, the bullet train to financial liberty, social media is now a staple marketing tool. Go out and conduct a survey and you’ll find out that most of business that exist today—whether it be online or local, small or popular—use at least Facebook or do have a blog to signify their online existence.
Yet we all know—as sane and realistic marketers— that no such thing is 100% drop-dead perfect in this world; even social media and the entire concept of it is no perfect contraption.
The Downsides and Dangers of Social Media
We should understand that Facebook, Twitter, and other social media platforms we use to advertise our business have flaws too. They are not as grand as their owners—Zuckerberg, Dorsey and others— portrayed them on the Web, not even as perfect as their loyalist promoted them, as if these are the greatest thing that ever happened in media history. Social media has downsides too.
Affecting the marketer’s behavior, their business mindset
And this social media pitfall is like bait, like an alluring enticement for downhearted business guys out there. Since social media sites are cheap and accessible, everyone chooses to put the fate of their trades here before even diving into technical advertising strategies such as understanding the concept differentiation, delving for the tiring idea of brand verbing, or conducting multitudes of marketing analyses. And who in this fast-paced world would choose these three things over the excessively simple mechanism of social media advertising?
Yet because social media is widely available and accessible like Chupa Chups, lollipop and Coke in every convenience store, marketers—especially those who don’t have the capacity to spend money for big time marketing stuff—tend to overlook things that are still powerful in marketing and promotion, or marketing strategies that could have boosted their social media stratagems. In simpler terms, most business and trade owners choose to skip important marketing strategies and put all their efforts in utilizing what these social media platforms have.
The over accessibility—and perhaps, popularity—of social media has changed lots of marketers mindset. No question about it. Most marketers today have a propensity of depending it all to Facebook and Twitter, to the humongous amount of traffic these sites can give. In some point, marketers become more traffic-conscious instead of being a business-minded business owner.
Scrutinizing the Security Issues of Social Media
According to one Copyblogger Internet radio speaker, there was a time when Coke’s Facebook Page was hacked, and in no time, the entire Facebook team was doing all they could to retrieve their stuff. To cut the story short, everything went good since Coke’s Fan Page were retrieved in a week’s time. Anyhow, the point here is, we read countless stories from the Web and even hear firsthand tales from our friends about how Zuckerberg’s team treats regular account owners. Since they’re not as important and big as Coke, the only thing they’ll do once their page gets hacked is to send you a “We are sorry, we did all we could to save your account blah blah but….” email.
The thing here is, social media sites, especially the super popular Facebook and Twitter are not as secured as we think they do. How many times did these sites announce that they are hundred percent secured? And why do we still get countless reports and news of hacked accounts? We heard them challenged the world to hack their site for the umpteenth time. And they keep on challenging the public because they want to prove something, that they have the cojones to carry the word “SECURED”. But the thing is, as hackers accept the challenge, the problem grows bigger, thus putting more danger to social media.
A marketer should not ruin his business with of a simple move of entrusting everything to social media, for putting, placing and entrusting everything to it is no joke. Because once it fails, he will lose the entirety of his trade.