Not All of G+ Users Are Active (And Never Compare This to Facebook and Twitter)
When Google+ announced that it has reached its 40 million-user mark last October 13, 2011, most people on the Web, even experts, even the ever-Facebook loyalist and Google Plus critics aren’t really surprised at all. It’s believable. With Google’s monopolizing power and resources, reaching 1000 quintillion can even become a reality—why not?—it is all just figures, anyway. Now it’s 40 million, tomorrow it can surpass Facebook’s 800 million users.
How are things at Facebook?
Facebook has begun its worldwide operation in 2004 and its 800 million active users figure isn’t just a magical figure that sprang up on their about page; it’s been collated and garnered in 7 long years, of 7 long years of endless copying, improving, and creating newfangled and even disastrous ideas on the Web. Irrefutably, Facebook started the social media revolution—when marketers really focus on social media and social networking market as a singular, or if not, a chieftain of marketing strategy.
And in that span of seven years, people have been familiarized and inured to Facebook’s capability and capacity to serve them according to their needs, whether it be on regular social networking usage or on entrepreneurial purposes. Hence, we can say that the 800 million users Facebook has been bragging on its homepage isn’t just a jest nor figures of sleepy, snoring users. Perhaps, at least 50% of this number is active. That’s what they say on the People section of their stat page.
Well, again, according to their statistics page, on the activity section, Facebook ‘s average user is connected to 80 community pages, groups and events. And photo uploading is deem meritorious, for on average it translates to 250 million photos a day.
Moreover, that is not all. The stat page also states that people on Facebook install apps more than 20 million times every day; more than 500 million people use an application here or experience its Platform on other websites every month; more than 7 million apps and websites are integrated in this site alone; more than 350 million active users currently access the site through their mobile devices; and more than 475 mobile operators globally work to deploy and promote its mobile products.
And why am I stating all these things?
Simply because I want us to be reminded that Facebook’s 800 million number is a figure of 800 million active users. Active, or producing or involving action or movement, and not just plain users, or just simply signing up for an account just for the sake of being involved with the trend or fad, and just leave it stagnant and unused.
And in Google’s case, its 40 million is just users—so why compare?
Because a lot of people compare Google+ to Facebook, and ridiculous it may sound, even to Twitter.
What Google released last week is just a number of users, of sign-up users. It’s not an active user figure. Some say it’s signup figure, some, stagnant number, and some, membership count. Whatever. The thing is, comparing two different things is plain ridiculous.
On the other hand, we can say that this 40 million mark is an amalgam of nascent curiosity (because it’s new), a sense of belonging (being part of a trend or having the feel of riding the bandwagon), and loyalty (these are those who are already tired of Facebook’s repetitive—and limited—features). Yet undoubtedly, 40 million in a span of not-so-many-months of operation is still impressive.
Summing it up
Data are everywhere. Some writers are saying that Google hasn’t really doing an impressive thing compared to what Facebook is doing, and some are saying that its recent 40 million-user achievement is one real achievement and can give Facebook a real headache in the near future.
And since Google has not yet released any exact active user stats and figures, all we can do is to wait, or, just be contented on comparing Facebook’s active user count to Twitter’s.
And Google is just a baby project compared with Twitter and Facebook. Perhaps waiting for another 2 years or 3 is a better idea.