Today is Cyber Monday and last week was Black Friday following Thanksgiving. Very soon enough, people will be doing more and more holiday shopping online.
Many private label SEO reseller agencies and consultants have retail stores as clients. And now that the holiday season is officially open, resellers are busy helping these clients in many ways. There are four methods, however, that stand out the most based on the latest research on holiday shopping.
These methods enable your clients to:
- Attract visitors for both website and physical store
- Convert website visitors into online buyers
- Convince physical store visitors to purchase in-store
- Make the most out of the holiday shopping season
If you are a white label SEO reseller with retail stores for clients, you need to first persuade them to transition to a mobile-friendly website—today! Google recommends a mobile responsive web design. Having a mobile friendly site is your prime consideration and it should be your top priority if you want to help retail clients make the most of this year’s holiday shopping season. But time is ticking. You need to…
#1 Engage Them to Prepare Now!
According to the Spending Season 2013 survey by Burst Media, majority of consumers asked will shop for holiday gifts after Thanksgiving Day. Some 44% said so. Take note though that these respondents will not wait until the last minute to conduct their shopping activities. Only the smallest chunk (17%) will start shopping at the last minute. Early birds (39%) meanwhile will shop before Thanksgiving.
These figures simply represent a sense of urgency marketers and white label SEO reseller agencies should have this holiday season. It’s not too late as majority of consumers have yet to open their wallets for holiday gifts. So if your clients have any plans of launching promotions, the time is now. You need to ensure you and your clients act fast.
#2 Prepare the Website for Mobile Traffic
Perhaps the most important piece of advice a white label SEO reseller can offer retail clients is investing in a mobile website today. While desktop computers and laptops will still be used for visiting retailer websites, more consumers will use smaller mobile devices for their shopping.
Are your prospects’ and clients’ websites ready to receive mobile traffic from these holiday consumers? Remember that non-mobile friendly or non-responsive sites will not load properly on smartphones and tablets. Not having a mobile-friendly website is similar to a retailer turning away buyers knocking on the door. It’s crucial that their site can accommodate mobile visitors.
The Burst Media survey found that this year, 46% of consumers will use a smartphone for holiday shopping. This figure represents a 51% increase from last year. What’s even more impressive is consumers’ use of tablets. This season, 41% of consumers are expected to shop for the holidays using a tablet – representing a 190% surge from 2012. Needless to say, retailers can expect mobile traffic to increase this year.
#3 Launch Online-Offline Promotions
Researchers found that a whopping 92% of holiday shoppers this year will go online for reasons related to shopping (such as researching gifts or actually making purchases). This means consumers will shop not just in-store but also online. As a private label SEO reseller and consultant, you can help clients come up with promotions that will reach both online and offline prospects.
To reach prospects online, you can use:
- Promotional Content – Integrate promotions into the website content you publish on the client site. This type of content is not only engaging for readers, it’s also very shareable and therefore conducive to backlinks that help in site optimization. Endlessrise uses promotional content to bridge the gap between content and leads/sales.
- Social Media Distribution – If you’re going to have a promo, make sure you let everyone know through Facebook, Twitter, and other social networks.
- Listings and Maps – Consumer use local listings and maps to find local businesses, including retailers. Ensure correct business information like phone number and physical store address in listings and maps. You can use our Local Buzz to ramp up your clients’ business listings and maps.
- Others Channels – You can also launch coupons and offers via Google and Bing; start check-in promos with Facebook Places and Foursquare; and facilitate loyal customers to encourage friends to visit the website and the physical store.
To make promotions more effective, link your online campaigns to offline efforts. Research by Wanderful Media found that 59% of consumers were encouraged to go in-store because they found an online coupon. Meanwhile, comScore reported that online coupons seal the deal for 65% of undecided buyers. Examples of in-store promos are: promo codes, barcodes/QR codes, and check-in promos.
#4 Boost Your Clients’ Reviews
Consumers will not only buy products online using their mobile devices; they will also use these devices while they are inside the store. Some 40% of respondents said they will use a mobile device while inside a retail store. (This is another reason why, as a private label SEO reseller / consultant, you should persuade your client to get a mobile responsive website.) Of this group, 56% will compare prices at different stores. Some 44% will research and compare product reviews of different brands. Prior research has shown that 80% of consumers can have a change in purchase decision if they need a negative review online.
That’s why it’s crucial to optimize your clients’ online reviews. While you cannot pretend to be consumer and write reviews, you can publish authentic customer reviews in strategic local listings.
Putting All These Together
Endlessrise provides all the white label online marketing solutions your retailer clients will need. We can help you with mobile-responsive responsive web design, coupon marketing, online reviews and check-ins, and other promotions – so you and your clients make the most of the holiday shopping season.
Solution #1: Sales Collateral – Use the sales collateral and other marketing materials we provide to you so you can show your clients the value of the services you offer. These materials will save you time and will allow you to engage prospects as soon as possible—in time for the holiday shopping season.
Solution #2: Responsive Website – We have always campaigned for the mobile responsive web design because it is Google’s preferred configuration for receiving mobile traffic. A responsive site ensures your retail client is able to accommodate consumers using mobile devices.
Solution #3: SEO / Local Buzz / Social Media Optimization – Our Search Engine Optimization services and Local Buzz services incorporate promotions not just to attract site visitors but also to convert them into buyers. You can utilize both services for your online-offline promotions. Combining them is the best solution for a local business, especially a retailer. Social Media Optimization will also help your clients increase and amplify reach and engagement.
Solution #4: Local Buzz – Reviews publication and optimization is a crucial component of our Local Buzz service.
Sign up as an Endlessrise Online Marketing Reseller now to offer all these solutions to your retailer clients today.