You’ve read it before that SEO isn’t dead, and that it wasn’t killed by social media. In fact, SEO is merely evolving; it is incorporating many elements of social in the process. That’s why social signals like shares, tweets, and +1s are now part of Google’s search algorithm. That’s also why white label social media optimization is popular among SEO resellers.
Search isn’t the only thing that’s evolving though. Social is going search too. It is incorporating elements from search, and that is evident in today’s most popular social networks: Facebook, Google+, Twitter, YouTube, Pinterest, and LinkedIn.
MarketingProfs, a marketing resource site shares with us the same view: “Such continued reliance on social media has led to the expansion of advanced social capabilities—specifically, search. A crucial component in all aspects of the Web, search features allow users to inquire, discover, learn, and connect in all personal and professional facets.”
Are You Visible on Social Search?
The reality is today’s social networks are no longer confined to being online platforms where people connect with their friends. Today, they are also massive sources of knowledge that people go to if they need more information about topics they are interested in. A very simple example would be when you need to know if your sports team won last night’s game. You type in your team’s name + the keywords “news” or “Vs. Team X highlights” on YouTube and there you have it, results that show recaps of the game.
Now imagine that a YouTube user was looking for the best cake in his area and you happened to own a cake business in that part of town. Wouldn’t you want to come up in his search? If today’s consumers are using social networks as search engines, shouldn’t they find your business when they look for the types of products and services you offer? Of course you would!
For social media marketing resellers, this is a huge chance to help your clients be more visible in social search. This is a unique opportunity to offer social media optimization services. Because even if social media is meant to help businesses interact with customers, that would not happen unless the customer can find the business. You can stop clients from being “invisible” on social search.
Who Searches on Social Networks?
The average user varies depending on the network. For instance, the average Facebook user is 30 years old. Some 53% of users are male and a growing percentage say they prefer using Facebook over the brand website when interacting with the business. Google+ population, meanwhile, is 67% male, with the average user being 28 years old and technology savvy.
YouTube is a haven for millennials, or the 18-34 population. They are searching for a variety of topics like the latest music videos and tutorials. Social action is alive on this site, with 100 million shares and comments, among others, conducted by users each week. At LinkedIn, jobseekers are abundant, with three out of four users open to being approached for job opportunities.
Micro-blogging site Twitter has more female users at 53%. Users love to search, making 1.6 billion search queries per day. For Pinterest, the biggest user base is between 25 and 34 years old. It’s a woman’s world with an 80% female population. It’s famous for fashion, recipes, and DIY, and that’s what people are looking for in that network.
Social Media Search Features Improving
Social networks are responding to these users expanding their search features. For example, Facebook introduced Graph Search and the function is expected to be rolled out to more members in the future. The search box on top of the page can be used to search matters related to your network, pulling up data from profiles. It uses Bing by default in case Graph Search fails to answer the query.
On the other side of the spectrum, there’s Google+, the social conception of the leading search engine: Google. It sorts results to categories like people and pages, communities, Google posts, photos, and from you.
The main reason behind searches done on Google+ is likely convenience. Social network users typically leave the networks they’re on to search on Google, but Google+ users are already there on Google, with the knowledge base of the top search engine at their fingertips,”
In a similar fashion, Twitter also sorts results into people and tweets. This can be a great tool for marketers because the search results include tweets and hashtags are indexed as search keywords.
Optimize Your Accounts for Social Search
Here are several tips to improve social visibility for businesses. These are crucial tips that white label SEO resellers can share to their clients. Here they are in a nutshell:
- Fill In Complete Information. Business owners should fill in their complete information to be more visible in searches. This includes the “About” section, which is a short but potentially powerful marketing tool for your business.
- Upload Photos. Profile photos should be bear brand logos or colors to be recognizable. Ensure that they are of sufficient quality for sharing. No one likes blurred or pixelated images. Include them in your updates.
- Protect Your Brand. Create links/buttons/widgets to your website that leads users to your official social accounts. Page names and handle should reflect your brand/business name. Verify your account if possible.
- Use Keywords. Another tip is to use your keywords whenever applicable. Tags, hashtags, and video or photo descriptions often serve as the keywords so be sure to put them there. Insert them as early as possible in the copy as Google+ truncates titles with 66 characters and Twitter, of course, limits characters to 140.
While it’s important for businesses to be first and foremost visible on search engines like Google, it’s also crucial for them to be present in social search results. This can be done by properly optimizing social accounts.
As a white label social media optimization reseller, you can help clients be more visible in social search. You can assist them in improving their presence on Facebook, Twitter, YouTube, Google+, Pinterest, and LinkedIn. We at Endlessrise can provide reliable white label SMO services for you. You can sign up as an Endlessrise Social Media Optimization reseller now or learn more about our social media optimization packages.