SEO dilemma: Spam is ever-present
Spam is a leitmotif in the online publishing world. You can’t own a blog without having this; not even having your own super-secured intricately passworded personal email can escape this thing. Own a site and you’ll eventually have this; get a social networking account and expect to receive some doze of it.
Repetitive, recurring, incessant. online presence and spamming are brothers, yet in this case, they are enemies of the same blood, like Cain and Abel, or maybe, like Thor and Loki—they are, well, inseparable.
To some, detecting a spam is like a whodunit novel: difficult to detect. Like a hard-boiled detective fiction, they’ll appear in various shapes and forms in the most unpredictable time of the day. And if you’re one of those people who find spam as mysterious objects in your site, then you can start reading.
• It can be in form of a plaudit or a lazily written comment
Most spamming acts are written as if it is created and written just for you. Tailor-made and crafted to mould your brain in the likeness of a guy who deserves an award of appreciation and excellence. Mostly written in “I love your posts, it’s the greatest post I’ve ever seen and read in my entire life!” or “Great article! I was moved—and still being moved—by your words…” In other words: exaggerated. Then, they will drop links somewhere else on their comment.
Sometimes, it was the other way-around, too short and written as if typing can cause finger asthma. Comments like “Great post!” followed by a straightforward link and “Wow! I super love this!” again, followed by a link are the most common of spamming.
If you are talking about how watching Laurel and Hardy has changed your life forever on an emotionally-written blog post and the comment from an unknown guy says “Love this post! I’ve been drinking this kind of Asian beer as well when my wife was her on 8th pregnancy!” then it’s a spam.
Irrelevant comments usually come from companies stationed in non-English speaking countries that copy-paste existing comments and lines on the Web thinking that blog owners are as dumb as they are. Well, if you don’t read comments before approving them—especially if you take time on replying—then probably you are no different from them.
Spamming tend to be repetitive. Why? Because they are just dummy comments use for formality reasons to promote one’s trade. Why use brains for constructing poignant comments?
If you have tons of repetitive, duplicate and identical comments on your blog/site, then you’ve been entertaining and accommodating spams for a long time.
• Fuzzy and Vague, Pornographic and Explicit
Have you experienced having a perusable, impossible to decipher, comments? If you are residing in countries and cities that make no use of Sanskrit, Alibata, Oriental characters like Chinese, Japanese, Korean, or any Windingesque characters and you have these on your site, then better start eliminating them.
And why? Because (although they look cute and they add some abstract hiphopish-avante style on your site) they contain pornographic and explicit materials. Most of these undecipherable comments are spams from dirty sites, penile enlargement pills and sex toys vendors.
And if you’re site is wholesome (e.g. you share your everyday Yoga discoveries and life mottos) then it can destroy the image of your site.
SEO problem: Spam looks legit
• Comments on old posts and old thread
Spammers have the habit of commenting on old posts/comment threads because they have this inkling of you (the blog/site owner) as one lazy old comments checker. They also think that doing such is having a smaller percentage of being deleted, since most site owners take old blog posts for granted. With these neglected sections, SEO reseller comes in to handle and maintain the engagement happening to the blogs.
• Link/Links inside a comment
Technically, having a link is kinda legal in blog commenting. If it is your friend who is commenting and he’s just suggesting a good site and shares it through a link, then it is fine. On the other hand, there are comments with two or more links inside a comment posts. Most of the time, these types of comments are spams.
Also, beware of the links that bear a company name , industry description, and a name of place (e.g. dance lessons in Alabama, breast enlargement Oklahoma, Cheap Lasik Orange County) for it is obviously a promotional link. Moreover, clever spammers are now putting their links in the most cleverest way: e.g.,
“I love your posts. Man alive, it was -2 here in my country and finding a decent dentist in New Jersey was too hard for us. Glad I’ve found one (and the dentist here is as cute as you! Saw your pics, I’m not kidding) Happy to read your post, because I just moved somewhere near in your place. You’re now my favorite dentist! New Jersey incident is like happening again. Will visit you soon. Few minutes before I land to Jersey City! Dentist-blogger, here I am!”
So better have your sharp eye ready before approving comments.
• Typo Error, Wrong Spellings
It is the opposite of clever spammers. These types care less about spelling, grammar, and typos, for they only care about the link they included in the comments. For example:
“Exhilratmg posts! Thyre’ liek written by an expert psychologist. I am a psycho too. Go to my link. How to understand if your boss has a physical desire on you.”
SEO concern: Spam is developing, too
Spamming, like other Internet technologies, is evolving too. You should be vigilant on knowing new ways and styles to spam to avoid them on your site. Today, spammers are wiser; some put links on their name, some just hide it inside the comment, and some just mention it clandestinely as if it is part of their laudatory comment. And it is your sole responsibility to identify and eliminate these spamming on your site. SEO is an intelligent and creative way of marketing, in case you run an online marketing firm and you are not as capable as other SEOs, you can ask help from resellers to do white label SEO for your clients.
However, there are ways to counter these things with ease. You can install anti-spam plugins and softwares, or get a WordPress account and have an Akismet; Second, you can just close your comment section and be spam—free forever; and lastly, give a decent amount of time so that you can focus on moderating and filtering the comments coming in into your site.