When Endlessrise began in August of 2008, there were no other white label SEO providers in the world. In fact there were only two websites that had a splash message talking about SEO reselling, and it was simply an affiliate call to action on SEO companies’ websites who were into direct client servicing.
Endlessrise awoke the world to the reselling industry with our press releases and astounding business model. Within one year of Endlessrise launching their website in 2008 they already had over 40 competitor’s plagiarizing their content (as per copyscape). As the years went along many websites popped up with targeted domain names such as seo reseller this or that, white label this or that…etc, all imitating the original business model of Endlessrise.
ERI CEO Paul Stinemetz says, “I can’t tell you how frustrating it was to have to send out so many cease and desist orders to companies plagiarizing our website. It was insane. I used to be in close contact with Jonathan Baily of Plagiarism Today 3 years ago to deal with the mess, and he was even shocked at the amount of companies plagiarizing our content. We had companies copying our seo reseller agreement, our code of ethics, our home page content, our services content, and even parts of our about us. It was truly astonishing and disgusting. When you research out the companies ranking on the first several pages for the top keywords it is no coincidence that they came up with their own “SEO Reseller Code of Ethics” and no coincidence that their guarantee is so similar to ours. It is hard to build such a unique business model and then see so many companies so scandalously rip it off, claim it to be their own, and then even claim they invented the concept and workflow while using your own words! Yes, this is a very heated topic with me and I’ve spent a lot of money on cease and desist orders with little results. We used to have people call in all the time saying, “Is this website yours?” and we would say no they just ripped off our business model so closely that you think it is the same company, but it is not and they rewrote the content just enough to avoid a direct plagiarism suite. I really wish the online marketing world could still recognize who pioneered the SEO Reselling industry and give us the credit for it.”
Below is an example of how many pages have been found online with duplicate content from the Endlessrise website. Keep in mind this website was written page by page 100% uniquely. Even with having a company tracker on the website and sending out cease and desist notices regularly, this is how many websites are still copying each page.
You have companies mimicking the same billing cycles as Endlessrise, the same package names, the same support model, and claiming they are also not open to the public and the “original” reselling entity in the world. To this day, you also see people imitating the original Endlessrise Reseller Code of Ethics. It has been astonishing to see websites pop up that claim they are the original in the industry and you go check their domain name records and they are clearly a new up and coming company. Or you see a website pop up with probably 10 employees claiming they are one of the largest in the world.
We feel it is important for you to know the history of Endlessrise and the impact we have had on the outsourcing world. Those who have been using us and doing their research for the last 5 years know our story and they know we are the undisputed pioneers in this industry, however for newbie’s in this industry this is not general knowledge. Through the years the known fact that Endlessrise is the originator of online marketing reseller industry has dwindled down, and people are believing otherwise simply because they read it on other websites.
Quote from ERI CEO Paul Stinemetz, “It blows me away the number of online marketing outsourcing firms with no business ethics at all, but they will paper it all over their website that they have high ethics and standards. It really is a daunting task for an agency to find a good outsource partner because I know every site out there in our industry and when you can’t trust what a website says, then how do you begin to figure out if they are a good fit for you? There is no authority in the online marketing industry that reviews vendors to see if they are legit, or if they are honest, or if they are a complete rip-off. The world is missing an entity that can officially analyze online marketing companies and give official statistics on them so the world has something to trust.”
When you shop around do not ever trust the claims people make on their outsourcing websites, unless they have hard data behind it, always look into it. Endlessrise has been established since August of 2008 (and formally in January 2009) and has been closed to the public and solely focused as a White Label online marketing and design agency.
You can check the domain name records yourself and find press releases online dated clear back to 2008 about our business model. Endlessrise has no sister websites or shares of ownership in any other companies that engage in online marketing or web design directly with clients. ERI is truly an exclusive white label provider with no other business focuses outside of being a white label online marketing and design BPO.
Here are a few tips for researching to find out the legitimacy of an online marketing and design outsourcing provider
1. Check and test if they are purely white label and have no other websites or business entities accepting direct clients
If they claim to be not open to the public, ask them when they started that business model and check the other websites that company owns. As a final check to make sure they do not accept direct clients, make sure to call them and ask to talk to a sales member and ask them if they will accept a desirably ($) for direct client.
2. Make sure to check the age of their domain and check the website history as well to find out how long they have been in business
When you check the age of their domain name you cannot always tell by the “creation date” of the domain itself. For instance maybe Bob bought a domain name 10 years ago and sold it to John, now John says he has had the site for 10 years. If you look up the domain record, it would show that it was created on a date 10 years ago and then show updated on another date. Since you cannot check the last time the domain was sold (only when it was originally created), you need to go check web.archive.org to see how long they have had their website up and read the website to get some clues about ownership transfers from year to year.
3. If a company says they have X number of employees then check to see what other services they offer
Many times call centers also offer SEO and they will have 200 call center agents and 10 SEO workers, but claim they have 210 employees and lead you to believe they have a large marketing team. Also, make sure you are able to see video footage or pictures of the employees all in one place. Most small outsource providers try to look large when they are actually small, and they know that you do not know any better.
4. Make sure to look at video footage or photos of the office facility, preferably with an executive in the media shot
Often times BPO’s have their workers work from home, and you are not paying for a quality BPO to run workers from home, as you could do that yourself on Odesk or another rent a freelancer type website.
5. Hire someone to check onsite
If you are still iffy about the outsource provider you are looking to do business with, then hire someone from that city to go over to the BPO provider and interview them while taking photos and video footage.
It does not cost much money to ask someone you can find on a website like Odesk or Craigslist to go over to an office and check it out from a neutral standpoint and maybe even speak to some of the employees.
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