When you run a marketing campaign it runs for an initial duration. The initial duration is set because we can’t guarantee a campaign forever (yes we offer a keyword guarantee click here to view it). Once the initial duration is over (typically 6-9 months) we offer you a campaign revision analysis. The idea is to retain your marketing clients for life, and in order to do that you not only need to check in with your clients on a monthly basis, but you also have to set milestones and goals. Marketing, traffic, and rankings goals should be set bi-annually or annually for SEO campaigns. Sometimes the initial duration falls in-between there somewhere, but you get the picture.
When Endlessrise does a campaign revision analysis for you they step in and produce an extensive report on the traffic, conversion, and rankings over the history of the campaign. This report utilizes our dashboard technologies and other internal technologies to help us with performance indicators. Once the report is created, the report auditing representative will write their summary. The summary will highlight the benefits and positive performance marks of the campaign and also outline the future marketing direction of the campaign. The goal of the report is to give an in-depth summary of the campaign performance but also to outline the future of the campaign so you can RETAIN and maybe even upgrade your client.
By analyzing and adjusting the marketing direction based on the current and past performance of the campaign, the client oftentimes becomes motivated to continue. Marketing campaigns are meant to be redirected and modified based on performance and we are here to help you retain your client. Not only do we offer these audits at the end of each initial duration, but we have an entire department that does nothing but campaign audits.
If a marketing campaign is having issues, it will go to the campaign revision department for further research. The revisions department will return a report summary of either the issues or the recommendations. Endlessrise’s goal is to be the best partner to you, and so we help you retain your client as if it is our own. In this manner, we are truly business partners and you can count on us to help you retain your clients.
Further education about client retention strategies and many other subject matters can be found in the ongoing Endlessrise VIP webinars that happen on a bi-weekly basis. Ongoing education is important for any industry, next we want to brief you about our webinar education and the VIP Endlessrise Community.
Next: Step 10: Attend ERI’s Famous Ongoing Education
Please note that Endlessrise reserves the right to deny applications that do not meet the above terms. If at any point in time the above terms are not met while engaging in business with ERI, services may be discontinued and your access to our systems could be revoked.