Google Loves and Recommends Mobile Responsive Design
Endlessrise is now offering Mobile Responsive Design packages! We have been doing mobile responsive design for the last 3 months, but just recently we put together our packages for this specific type of design using WordPress. Why are we focusing on this and really pushing for all new websites to be built mobile responsive? In short, because we are also an SEO firm and always have marketing in mind when building a website.
As published by Google on June 6th, 2012, mobile responsive design is now the #1 recommended configuration for websites that are mobile compliant. In short, Google is saying that they want to see websites that have a “mobile version” or a “tablet version” or any other screen size version to have the exact same URL for all “versions”. In the past the most popular way to build a mobile website was to literally build a different version and put it on your sub domain.
Regular Website = www.EXAMPLE.com
Mobile Website = www.M.Example.com or www.Mobile.Example.com
Google’s Recommended URL for mobile versions:
Regular Website = www.Example.com
Mobile Website = www.Example.com
With mobile responsive design we can build a website that has a different design for the tablet size, and Smartphone size on the exact same set of URLs as the regular website. The “functional” code of the website remains the name, the design simply changes based on the screen size. With mobile responsive design you can actually view the website in your regular browser on your laptop or desktop and re-size the window and watch the design change as you drag the window to the size of a tablet (ipad) and watch it change even more when you drag the window to the size of a Smartphone (iphone)!!! If you have never seen a website do this you must try it! The first time I saw a mobile responsive design I probably re-sized my window 25 times just watching the design change while the URL remained the same. Yes, I’m a geek so I like this sort of thing, but I really think you will get a kick out of viewing some mobile responsive design examples and resizing the window to watch the design change as per the screen size.
Mobile Responsive Design Examples to GEEK YOU OUT!!!
What does this have to do with SEO and marketing in general?
When the mobile version of your website is the EXACT same set of URLs as your regular website, this means all SEO work put into your regular websites applies 100% to your mobile website…. It’s the same thing! This is great news; no longer do you need to do separate “Mobile SEO” to get your mobile website ranking higher. Admittedly there are some things we can do to help the mobile rankings but it is clear that Google is making a push for all websites to have the same URL for each page no matter what device is rendering the page. It is difficult for Google to run a different algorithm just for mobile websites and if everyone had the same URL for their mobile version as they did for their regular website then interpreting mobile sites is a piece of cake for Google because it is the same URL.
Currently Google publishes that it is ok to have duplicate content on the mobile version of your website even if it is a separate “mobile” website on your sub domain. However, it is typical of Google to 1st recommend people to do one thing, and then come along later and make it mandatory… then they start putting penalties in place. How long will Google allow you to have duplicate content on the mobile version of your website if it is on a different URL? To play it on the safe side it is best to build out your website with the mobile version on the exact same set of URLs as your regular website so if Google decides that they want to interpret mobile pages on a sub domain as a unique page, your client won’t be stuck with the task of writing unique content for all of their “mobile” pages.
Benefits of having your mobile website on the Exact same set of URLs:
- You make Google Happy – and isn’t that our goal in life?
- SEO on your regular website applies 100% to your mobile version
- Update one page in your backend and it updates all screen sizes at the same time
- No “future” duplicate content issues
- All backlinks to your regular website apply 100% to your mobile website
- All social signals to your website apply 100% to your mobile website
- If Google decides to require all URLs on your website to have unique content for optimum ranking compliance regardless of if it is a mobile sub domain, you won’t be stuck writing a ton of new content for your “mobile version”
Advantages to Selling Mobile Responsive Web Design
I am seeing a lot of agencies make serious money off of selling mobile responsive web design because it includes the “mobile version”. But mobile responsive design does not just cover Smartphones, it also covers all tablets and any screen size in between. Why does that mean you can make more money selling mobile responsive design than typical web design?
Let’s say Jimmy logs into Edasher and opts to choose a mobile responsive design package for roughly $500.00. Jimmy has a potential client and typically would mark up this web design wholesale cost to $1000.00 retail cost to stay super competitive in the design industry. However, Jimmy now charges $1000.00 for the regular website, $500.00 for the tablet version, and $500.00 for the smartphone version, which comes out to $2000.00. Typically Jimmy would only have made $500 because he sets his markup low and tries to sell at a higher volume, but since he is now selling mobile responsive design his average profit has increased 3X! and he is set to make $1500.00 off of selling a website that cost him $500.00.
The above example is true and I see it all the time. When you walk into a client’s office with an Smartphone, Tablet, and Laptop and show them how a mobile responsive website resizes on a laptop, then you show them the website on a tablet, and then you show them the website on your Smartphone, it really WOW’s clients and makes for an easy sell.
Selling Mobile Responsive Design and Getting an SEO Contract at the SAME TIME!
Many agencies find it easier to close SEO and other online marketing contracts with their clients when they are building their website to start with. When you sell a client a mobile responsive website you can negotiate with the client to offer discounts based on the marketing plan of their choice. For instance maybe you offer the client a “free mobile version” and “free tablet” version of their website if they sign on for a 6 month or 1 year marketing plan. Maybe you offer 50% off the web design services if they sign a marketing contract for X duration. When you sell a website it is the perfect time to pull the client into a marketing contract with the offer of a promotional rate if they do so.
No Better Time than NOW to Sell Websites
It seems as though everyone is thinking mobile, mobile, mobile, mobile. For local business’s they have to be online, and they have to be available to people who are using Smartphone’s. As per Google’s latest recommended mobile website setup, local business’s really need a mobile responsive website. This means that local business’s who do not have a website could use one more than ever, and those who do have a website, if it is not mobile responsive, could use a new one. Selling websites should be easy and everyone should be making lots of money selling mobile responsive websites… not to mention it is the PERFECT gateway to selling online marketing services.
Login Today to Submit a Proposal Request
You can Login to E-dasher.com to submit a proposal request for a custom website and speak with a design consultant. If you would like to see the package details please see the attachment below. You may also login to E-dasher.com, click on Services, Click on Web Design, and click on “Web Design Package Details” to view all of the web design package details as well as the pricing.
If you have questions please call our sales team at 323-313-1234 ext. 2 from 9am to 5pm EST Monday through Friday. As always, we are not open to the public and only exist to service agency partners just like you.
I hope everyone had a wonderful weekend!