Monster Metrics Follow-up Consultation
Businesses are thriving on the Internet, but many of them don’t know just how much more success they can actually have. As marketers, you have to convince them that there is more they can do with their online presence in an effort to boost their rankings and also promote themselves better to their market.
In this episode of the Ultimate Sales Battle, I played the marketer following up with a Fishing Guide Directory that previously turned down my marketing campaign proposal, but accepted my metrics monitoring service.
It may have been for a small fee, but now armed with site data accumulated over the past five months, I can show my metrics client where they are getting traffic and discuss each type of traffic sources.
I can show to them the importance of SEO and properly optimizing all the available channels they have — leading me nearer and nearer to closing a big digital marketing campaign.
Talking to clients about organic traffic data is great for upselling and closing them in your marketing campaigns. If you’re selling SEO, this is the definitive place to start and where your metrics help most. The more content a site has, the more traffic it can get.
Very rarely does the average business make it to the 10th page of Google’s search results. If you see a website that has potential but lacks marketing power, you know it can be boosted by SEO.
When you think about your favorite sites that you have bookmarked, you are directly accessing these websites bypassing any midpoint.
When you visit a website by typing the URL directly in the address bar, this is direct traffic. Some would say this can be akin to “old school” or “traditional” traffic. Ask clients about the times an ad or a flyer had their website on it, the visits coming from this type of medium is direct traffic. Direct traffic is radio ads, billboards, magazine ads or most “offline” methods that can raise brand awareness and website address memory through their promotion in the outside world.
A business’ presence in listings matters. Sites like yellowpages.com and Yelp are essential for any business to be listed in if they want to increase visibility. Many businesses have already been adept at being listed, so this is not something that should be overlooked by any means.
A solid social media presence is essential these days. More people spend time on different social networks than on any other site, and what better place to be promoted to a potential target market? It’s about engagement in social media, and if you’re not interacting with those who could be your customers, you will just get lost in the shuffle.
Not all websites can make it good in social media. How would you know if your client can potentially gain traction in social media? Connect the word “enthusiast” to your client’s nature of business. If it doesn’t makes sense, then it will probably won’t work.
“Fishing enthusiast” makes sense. So a recreational fishing village website, or a fishing equipment website would work. Now “funeral enthusiast” doesn’t make sense. So you get the point.
Here’s a preview of the webinar recording:
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