Your Mid-2015 Digital Future Highlights
Successful online marketers are constantly evaluating their performance and calibrating their strategies to ensure optimum results.
As we dive into the second half of 2015, ask yourself: are the online marketing strategies and tactics you’ve implemented for yourself and your clients aligned with current industry and consumer digital trends?
While the following comScore report—entitled U.S. Digital Future in Focus 2015—focuses on the U.S. market, the data and insights it contains can help online marketers understand other developed markets, such as the United Kingdom, Australia, Canada, and Europe.
The report is based on data collected in the U.S. from comScore’s sophisticated set of analytics tools, and provides marketers with a review of the major shifts in digital trends and consumer behaviors.
What are some of the more salient findings from the report? For starters, mobile device usage has exploded, desktop usage remains stable, and video content production has gained momentum. Read on..
Over the past few years, consumption of digital media on smartphones has grown 394%, while consumption of digital media on tablets has grown 1,721%. Consumption on desktop remains stable, and grew 37% amidst mobile’s ascent.
These statistics indicate that digital media consumers are not just expanding their use of one device—they are, in fact, increasing their use of ALL devices. They love using multiple screens throughout the day to search for information and content online.
Among the devices used to consume online content, mobile devices have taken the spotlight. In the report, comScore noted that there’s a “substantially higher percentage of multi-platform and mobile-only Internet users than the previous year” across every age demographic.
Multi-platform and mobile only audiences are set to increase because:
- More and more people use mobile due to its on-the-go convenience
- More and more business websites are going mobile-friendly
Mobile Internet consumption is forming new consumer habits. Indeed, a time will come when Internet users will expect all websites to be mobile-friendly.
This is an opportunity for marketers like you to offer and provide mobile-friendly website design to leads and clients!
If a website is not mobile-friendly, then it will be dismissed by multi-platform and mobile-only users.
- Test your site’s mobile-friendliness with Google’s Mobile-friendly Test tool.
- If you’re a Reseller-Pro Member, you may access our new and advanced Google Mobile-friendly Checker on your dashboard. This handy tool can determine your website’s mobile-friendliness, and provides even more information than Google’s own tool.
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