Yes, U.S. holiday desktop e-commerce retail shopping is expected to jump 14% this 2013 based on a forecast by comScore released on November 26, 2013.
We do share this projection as many of our partner online marketing agencies, with our valuable marketing support, have been very aggressive in pushing for content with irresistible promotions for clients in the retail sector to push for actual sales. We believe that our drive to provide value to local businesses through our partner online marketing resellers contributes to this.
Pre-Holiday Retail E-commerce Figures
comScore also reported figures for the holiday season retail e-commerce spending for the first 24 days of November which demonstrated a good start for the holiday season of 2013.
Now this is just the beginning. We are on the right track in terms of our overall projection for the holiday season shopping spending as we saw Black Friday and Cyber Monday 2013 figures soar to record highs. The figures indeed provide a good indication of what to expect as the Holiday Season builds up.
Couch commerce is here to stay put. The ease, comfort and convenience of online shopping have changed the habits of consumers and the industry. The data shows that couch commerce is very prevalent after Thanksgiving. It looks like we, U.S. consumers, hit the couch after feasting on our delicious turkey and then immediately go on an online shopping frenzy!
Black Friday Billions
Black Friday 2013 online shopping spending registered a 15% increase over Black Friday 2012 with a whopping $1.198 billion!
Black Friday 2013 (November 29) fetched $1.198 billion in desktop online sales. This is the season’s first billion dollar day and heaviest online holiday shopping day in November. Black Friday 2013 marked a 15% increase versus Black Friday 2012, while Thanksgiving Day (November 28) which traditionally a lighter day for online holiday shopping, garnered an impressive 21% increase over Thanksgiving Day last year to $766 million. Hmmm, could it be there’s something in the Turkey?
The report notes: Due to variation in the 2012 and 2013 holiday shopping calendars with Thanksgiving falling so late this year, current season figures are being compared to last year’s, which contain a full week of heavy post-Thanksgiving/Cyber Week buying. As a result, the season-to-date growth rate is being artificially suppressed in the short term, with the effects likely to normalize as the season progresses. (An alternative comparison to the four weeks preceding Thanksgiving in 2012 shows a growth rate of 24 percent, which overstates the growth trend much in the way the current rate understates the real growth trend.)
comScore chairman Gian Fulgoni says:
“While Black Friday – and now Thanksgiving Day – is the traditional kick-off to the brick-and-mortar holiday shopping season, both days continue to grow in importance on the online channel,” “Clearly many consumers prefer to avoid the crowds and lines typically associated with Black Friday by shopping from the comfort of their own homes, and we saw a record 66 million Americans do that this year. Also interesting is that the recent trend of kick-starting holiday shopping by opening stores on Thanksgiving Day seems to be having a spillover effect on the online channel. Thanksgiving once again posted a well above average growth rate and is the fastest-growing online shopping day over the past five years, as more Americans opt for couch commerce following their Thanksgiving Day festivities.”
Cyber Monday Mania
The shopping mania on Cyber Monday 2013 brought $1.735 billion worth of desktop online shopping at an 18% increase over a year ago. This represents the heaviest online spending day in history as well as the second day this season to exceed $1 billion in sales after Black Friday’s $1.198 billion sales.
The comScore report also notes: The weekend after Thanksgiving posted particularly strong growth online, raking in $1.594 billion in spending for an increase of 34 percent compared to the same weekend last year. For the five-day period from Thanksgiving through Cyber Monday, online buying from desktop computers totaled $5.3 billion, up 22 percent versus last year.
comScore’s figures show a rising trend towards online desktop retail shopping toward the holidays. This is as real as it can be and it is already happening. The data does not even include online shopping with tablets and smartphones yet, which, if included should raise the numbers even higher.
Are you involved at all at helping your local business retailer clients get a piece of this holiday spending pie? Well it’s never too late. We actually have some tips for you online marketing consultants on how to help your clients and prospects prepare for the holidays that you may apply for this year or for next year. The trends are looking good.
Endlessrise provides white label online marketing fulfillment services for our partner / member online marketing agencies and consultants. You manage your clients while we do all the work for you all year round. Sign up now as an online marketing reseller.