The latest Panda update came out March 23rd and Google announced that they are deploying an “over-optimization penalty,” in order to level the playing field. The latest Panda update confirms the recent statement of Google’s Matt Cutts about Google working on a new penalty that targets site’s that overly optimize for search engines for the past few months.
According to Cutts:
“…we also start to look at the people who sort of abuse it, whether they throw too many keywords on the page, or whether they exchange way too many links, or whatever they are doing to sort of go beyond what a normal person would expect in a particular area.”
“Over-optimization” has been an issue for quite awhile and now that Google has made clear about incorporating the penalty in the Panda system, the questions to confront are:
What exactly are the penalties for over-optimization?
What qualifies as over-SEO’d page or website?
What can we do if we’ve been penalized for this violation?
How will this impact our current search marketing efforts?