Why is Local Online Marketing Important for Businesses?
Local businesses that serve a particular geographical area can no longer depend on traditional marketing methods, like listing their businesses on physical yellow pages or distributing brochures, to drive sales. In this day and age, local online marketing has become a necessity for local businesses.
Note: This post is a public service to the general online marketing community to help answer your basic questions about local online marketing. You may view and share the full Local Online Marketing Guide Infographic found on the last slide.
“So what exactly is Local Online Marketing?” Local Online Marketing is the optimization of local listings and maps in search engines and major sites. Marketing local businesses to consumers involves social media, as well as managing check-ins, promos, and reviews.
Not only are local listings geographically relevant, they are also more targeted to customers. Because of this, listings placed in Google Places, Google+ Local, Bing Local, Facebook Places, and Foursquare gain more online traffic, check-ins, and conversions.