Google blurts, Get “Fresh” or Get lost!
If you are a blogger, then be a blogger and do not stop blogging. If your site is just a static website about your company, better update it regularly or convert it into a blog. This is even more important if you don’t want to be part of Searchmetrics’ loser’s list.
As Google put it last week, only one out of three websites will be affected by their recent algorithm update, and that’s what actually happened. Furthermore, as SEO blog Searchmetrics stated it in their post, there are many winners and few losers.
According to the company’s initial study, sites that adhered with Google’s rule—those with fresher, regularly written, up-to-date content—gained a significant boost in rankings. However, those that didn’t, including those that ignored Google’s new rule to come up with newer content, experienced a drop in ranking.
Google says, To whom it may concern
No specific type of site at all
According to Searchmetrics, although Google prefers new sites, update sites, broadcast sites, video portals, and brand sites such as blogs, there is no certain group or website type that represents the winners and losers list. Even though the winner’s list is comprised mostly of news and brand sites, the update shows that sites—whether it be a brand site, a gossip site, a government site or a site that is difficult to categorize—that generated content over the October 30- November 16 period gained higher rankings.
Indeed, Google has shown that there is no bias included in their recent update. Even their own blogging service site Blogger.com experienced a 20% decline in rankings.
Like before, Searchmetrics determines the effect of update frequency using its very own SEO database that ranks sites according to its SEO visibility metric. The metric is based on the search volume of the keyword, the type of search (whether it is navigational, transactional, or informational), and the rank of the site’s URL.
Below are the twenty of the winners of the recent Google update:
And ten of the losers:
To view more about the complete winners and losers list and some clickable details, go to Seachmetrics’s website. For those web owners who are still reluctant to follow Google’s rules, the list just shows that it’s time to put an end to being stubborn. Everyone should start writing fresh and quality content.
Till our next update. Let us brace for the whip?