Another update to Panda was confirmed to have been made on October 19th which reportedly affected about 2% of queries. Webmasters have been discussing if this is the same update referred to by Google’s Matt Cutts in his twitter post last October 5th:
“Weather report: expect some Panda-related flux in the next few weeks, but will have less impact than previous updates (~2%).”
Meanwhile, many webmasters were suspecting that some Panda updates came about on October 3rd and October 13th as there were organic traffic declines noticed on those dates. Citing Cutts statement, it could be that the suspected Panda updates were due to new signals being incorporated into the overall Panda algorithms.
It is also believed that there was “a series of Panda algorithm and site recalculation updates over a period of several weeks. September 27th, October 3rd, and October 13th have been confirmed by Google, but it appears that there may have been several other updates (of either Panda algorithm changes or site recalculations) as well during this period.” According to Vanessa Fox, author at SearchEngineLand.com.
If you’ve noticed traffic declines from Google organic referrals since September 27th, remember that Panda is a site-wide assessment (so even high quality pages will be impacted) and key recovery strategies are around:
Creating valuable content (so the page is the best answer to the query on the web)
Consolidating approximate duplication (if lots of pages on the site about the same topic)
Getting rid of exact duplication (syndication, manufacturer feeds and other measures that result in the exact text appearing on multiple sites)
Improving usability (such as ensuring a valuable and engaging user experience, providing easy and useful navigation, not obscuring the content with an overwhelming amount of ads)
Working on engagement (building a site that people want to stay on, link to, return to, share, and otherwise show happiness towards)