On Feb 24, Google announced a major change to its search algorithm reportedly intended to eliminate low-quality and duplicate content from its search results. The modification, called “Google Panda,” reportedly affected the rankings of “only” 11.8% of English queries in the United States but webmasters agree that it was enough to do some serious damage to some websites experiencing organic traffic losses of up to 80%.
Webmasters and SEOs however raised concerned that Google’s action, while aimed at ranking higher-quality sites in the search results and getting rid of many spammy sites, might affect many legitimate sites and could severely impact many businesses. There have been reports that the update also caused drop in rankings for sites containing large amounts of advertising. Accordingly, Google plans to update “Panda” from time to time and more likely on a regular basis.
Google’s Amit Singhal and Matt Cutts, posted the announcement and made clear of their goal:
“…to give people the most relevant answers to their queries as quickly as possible. This requires constant tuning of our algorithms, as new content—both good and bad—comes online all the time.”