We have our standard packages, yes, and they are very affordable. They apply to most of your online marketing and web design clients. But sometimes I see proposal requests coming in and they’re for multi-million dollar companies. And when you look at the proposal, the reseller is offering the company a $500 service. It drives me crazy! That’s a multi-million dollar company so why aren’t you shooting for the moon? Why aren’t you going for a really big budget? They’ve got a giant marketing budget sitting behind them but they are just not ready to release it.
Those $500 and $800 campaigns are probably the staple of your online marketing and web design reseller business, and that’s good revenue. However, time will come when you’ll be faced with an opportunity to pitch to a million-dollar client. Episode 3 of the Ultimate Sales Battle (USB) is dedicated to knowing what approach to use when you find yourself in this situation.
Watch USB Episode 3 Now and Discover…
- How to recognize / profile a multi-million dollar company
- The actual percentage of profit reinvested back into marketing by B2C and B2B companies
- How to charge $1,000 to put up a proposal instead of doing it for free
- What’s a “Needs Analysis” service and how it works
- How to take down a giant potential client with our free services
If you do not have access to the USB, you can watch the preview below. To learn how you can gain access to our USB role-play sales training, simply sign up as an Endlessrise reseller today at no cost and be a Pro Member.
Meanwhile, here’s the preview:
Client Profile: Construction Company President
In this USB episode, Paul the marketer faces the president of a 90-year-old construction company. The client has low awareness when it comes to search engine optimization (SEO), pay per click (PPC) advertising, or social media. His attitude toward marketing is average so he’s interested but concerned at the same time. As for his personal disposition, the president is sensible but direct. He is reasonable, and has a strong personality.
As for the company, it’s obviously a multi-million dollar business. Based on simple calculations, it’s probably making a minimum of $10 million annually. It’s a construction company with operations in three locations. Based on its website, it targets all construction projects although its niche clients seem to include offices, industrial projects, schools, churches, and healthcare buildings.
Get Paid (Big) to Pitch Your Proposal
One huge advantage of trying to close a huge client is the benefit of being able to charge for pitching your proposal. But wait, doesn’t that sound counterintuitive? Why would anyone pay you to pitch your services to them?
In this USB episode, we also have a guest consultant. She actually does this and charges $1,000 for her consulting with million-dollar companies. While I don’t intend to overwhelm you, I just want you to know that this happens in real life. Online marketing consultants actually earn that much from one consultation, and for putting up and presenting a proposal. Listen as she explains how it’s done.
And as we always stress during USB, you – the consultant – should advice the client on how much they should spend for their online marketing. If you come in and ask what they are willing to spend, then you’ve already lost the battle. If they are uncertain, you need to help them figure it out. This USB episode will give you a little review of how marketing budgets are computed.
We will discuss marketing budgets and more in episode 3 of USB so go ahead and watch the replay in your dashboard today (Exclusive to Pro Members)!
NOTE: Access to the live USB sales training webinars, as well as to full replays, is exclusive to our Endlessrise Pro Members. To learn how you can be part of this elite group, and to know what other exclusive benefit come with the membership, start by simply sign up as an Endlessrise reseller today.