Well, here’s some good news. We’re proud to announce to our online marketing and web design resellers that we have just extended our partnership with Google AdWords. So as of 2014, Endlessrise is still, officially, a Google AdWords Certified Partner. What’s a Certified Partner, you ask? In the words of Google:
“Google Partners are online marketing companies, trusted by Google.”
This means we comply with their standards and that we actually know what we’re doing. So with this renewal, you can expect more superb online marketing reseller programs from us, particularly in the pay per click marketing / paid search area. This certification is part of our efforts to ensure that we offer only the most updated online marketing services to our resellers. Of course, you and your clients also benefit from this certification through our services.
Google’s Certification Program Explained
Known as the Google Certification Program until October last year, when the company renamed it to “Google Partners,” this is Google’s way of finding agencies that adhere to its best practices. It’s also a way to help businesses find online marketing and web design agencies that they can trust. At a time scammers and con artists proliferate the Internet, being certified – and bearing the Partner badge – helps legitimate providers like us prove our value to prospects. What does it mean to carry the badge? It means Google agrees that we are a trusted expert online and that we comply with their guidelines.
“The badge recognizes companies that excel with Google’s products. Their businesses are healthy, their customers are happy, and they use Google best practices,” the Partners support page said.
For AdWords, Google endorses two types of badges: Certified Partner and Premier SMB Partner. As a Certified Partner, Google believes that Endlessrise “can help you outsource AdWords program management or implement Google tools to measure and improve your program ROI.”
And talking about AdWords, the PPC Project Management Webinar is happening today: Thursday, January 9, 2013 | 2:00 PM – 3:00 PM EST. Our VIP webinars are exclusive to our online marketing agency member-resellers. If you are not yet an Endlessrise reseller but want to join future webinars, simply sign up as a member here at no cost.
Back to the Google Partner news.
Benefits of the Badge for Resellers, Clients
As we are your white label backend provider, your business is bound to benefit from this development, too. Going with us means that the PPC services you provide are fresh, of high quality, and are on the cutting edge. That’s because Google’s Partners:
Adhere to Best Practices – First, you have peace of mind knowing that you are getting high quality online marketing services, especially when it comes to PPC and Google AdWords. This will give you the extra confidence when pitching your services to prospects, including major clients. This means we are able to use Google’s best practices when we manage your clients’ campaigns and will be able to maximize their budgets.
Have Up-to-Date Knowledge – How embarrassing would it be if you pitched a service and you discover – from the client – that that particular service is already obsolete? With Endlessrise, you won’t find yourself in such situation. Maintaining the Partner status means we must pass Google-administered exams every 9 months. This means our online marketing knowledge is always sharp and fresh.
Work Directly with Google – As a Partner, Endlessrise receives training and product updates straight from Google. This means we not only know what’s happening in the online marketing and web design reseller industry, we’re also on the loop with the latest about Google. This means the strategies we use will always be compliant with the latest Google guidelines and algorithm changes.
Why Google AdWords Matters to You
Apart from Google AdWords, we also support other platforms such as Yahoo! Bing Ads and Facebook Ads. However, AdWords is the biggest and most popular. That is why we feel the need to get certified as a trusted expert in this particular platform.
AdWords allows Google to grab a 73.8% share of U.S. search ad revenues. That share is expected to grow to 74.4% by 2014 and to 75.7% by 2015, according to estimates by eMarketer. This just shows how popular AdWords has become and how businesses will be looking to run PPC ads using this platform. Pay per click advertising will be a hot service this year and we want you to take advantage of it. Consider this badge as our way of trying to win your trust and tempting you to offer AdWords management to your clients.
Google trusts us when it comes to search advertising and you can trust us to deliver for your clients.
Endlessrise was the first company in the world to exclusively service resellers for SEO, online marketing and web design. We value this legacy and vow to commit Exclusivity, Loyalty, and Confidentiality to our valued partners. At the same time, we’re also forward-looking and eager to provide only updated and compliant online marketing and web design services. Sign up as an Endlessrise reseller here.