The goals of B2B (Business-to-Business) and B2C (Business-To-Consumer) business owners vary greatly but as a matter of good business sense, many companies have considered and have implemented other options from what they have traditionally done in terms of marketing efforts.
SEO is one of those options, as it is the top marketing effort used to produce and increase Web traffic and leads for many online businesses as well as those seeking to break into Internet-based leads or sales. This in itself is not a new marketing trend but, in fact, is projected to become more in demand.
SEO in Brief
Search Engine Optimization (SEO), the process of affecting the visibility of a website or a web page in a search engine’s “natural” or “organic” search results, may seem like an anagram of codes and formulas to the uninitiated. But there really is a science and art to it, a combination of SEO methodological approach and traditional marketing skill. SEO is about ensuring that a website meets set criteria in terms of structure, content, and user experience, among many others producing the right combination of ranking factors putting your position on top of search engines like Google, Yahoo and Bing.
Demand: The SEO Reseller Market
The rise of the SEO reseller market can be attributed to the fact that more and more businesses are realizing the need to avail of SEO programs to expand their online marketing efforts, increase revenue and sustain their presence on the Internet.
MarketingSherpa 2012 Search Marketing Benchmark Report–SEO Edition reported that the thrust for SEO is relatively high with 86% of businesses saying “will continue to invest in SEO” while 57% of organizations are planning to increase SEO budget over the next 12 months. The same study showed that 43% said “SEO is producing ROI and will continue to invest in it” and yet another 43% have declared that “SEO is a promising tactic that will eventually produce ROI and will continue to invest conservatively.”
Internetretailer.com reported that U.S. e-commerce sales reached $56.99 billion in the 3rd Quarter of 2012, as per record of the U.S. Department of Commerce. (http://www.internetretailer.com/2012/11/16/e-commerce-sales-grow-173-q3). This development should boost the confidence of businesses with no or weak Internet presence to adapt SEO as a practical move.
Meanwhile, the allocation of the IT budget designated for outsourcing services is up 23 percent, on average, in 2012 over the prior year, according to Computer Economics’ annual outsourcing study, IT Outsourcing Statistics 2012/2013. The report also found Web/e-commerce systems as one of the most widely outsourced functions. (http://www.computereconomics.com/temp/2012ITOutsourcingSample.pdf)
The decision to outsource, in other cases, is strategic and follows a careful analysis that indicates costs can be reduced and service levels can be improved by relying on a partner’s expertise. That is why outsourcing SEO is always a viable option for business owners who want to augment in-house capabilities without making long-term commitments or large capital investments.
Moreover, with the increasing use of portable technology like cellular phones and tablets to access the Internet, and the continued rise of Google+ and other social networks, the trend in online marketing is more about engaging the users in various channels. This presents SEO companies with many opportunities to resell SEO and grow their business by offering new SEO services, such as the option for local SEO, or improving their existing line-up.
It is safe to say then that the potential for the SEO reseller market to prosper further is very much feasible. And this is high time for SEO resellers to take advantage of the opportunity to take part in the ever growing SEO industry.
SEO resellers — like web design companies, marketing firms, web hosting companies, SEO companies, PR firms and online business consultants, will be spared the trouble of having to put up their own SEO department. Instead, they can focus on their core business activities, keep their overhead low and increase their profits.
Individuals or companies planning to resell SEO programs should choose the right SEO services provider. Endlessrise is on page 1 in Google for “SEO Reseller” because many other sites link to it as a vote of confidence as it consistently directs and manages appropriate search engine marketing activities and produce outstanding results for our resellers’ clients.
Profit: SEO Reseller’s Earning Potential
With SEO almost becoming a necessity for any size and type of business, reselling SEO programs hold good profit potential.
But clients will ask: “How much do you charge for SEO services?” Indeed, while SEO is a promising road to follow with great results waiting in the bend, every client wants to save money.
A business owner needs to be told that SEO is not easy or simple as it sounds. Google itself rates websites based on numerous ranking criteria – and constantly tweaks the algorithm. A website needs its SEO to operate as powerfully and effectively as possible in order to rank in search engine results. Good SEO is a tedious process and requires thorough research and planning.
That’s why no SEO consultant can present an off-hand estimate or set a ‘rate per site’ for their services. Everything will have to depend upon the nature of the business, its goals and targets, its market, its competitors, its location and more.
Considering all the works involved, SEO is still the most cost-effective online marketing strategy today. Investing in an SEO campaign is but a wise allocation of marketing budget and the focus should be set on key performance indicators (KPIs) such as improvements in SERP ranking, increase in traffic, increase in leads and others.
Notwithstanding the loads of work involved, the costs of SEO services are relatively flexible and affordable. SEO Reseller Programs are offered in packages so SEO resellers are given leeway to establish their pricing. They can decide their profit margin to resell SEO services.
Endlessrise allows for the largest profit margin for any SEO Reseller Company in the world because of our level of performance, back-end consulting and rock-bottom pricing. Our wholesale prices allow you to Resell SEO up-priced by whatever amount you decide. Since Endlessrise is exclusive to resellers, you do not need to worry about competition from us. Our commitment is to service only you.