CJ David has years of experience in strategic marketing, positioning, branding, segmentation, integrated marketing communications and online marketing – has dealt with local and international markets across various industries, holding marketing managerial positions in multi-national companies.
Fondly called ‘the master’ by his colleagues, he calls himself a ‘perpetual student’.
He got into martial arts when he was 7 learning Karate and Tae Kwon Do and continued to learn other forms of martial arts such as Aikido, and other fighting sports like kickboxing. He was going into various competitions in the kids and teens division until he realized that he’s not into inflicting injury to other people nor to himself in the name of sports.
He says, “Learning all of these different martial arts disciplines and applying them to sparring partners is like doing marketing. You put all of the techniques you learned into a mix, have a fight plan and execute. But quickly, you must be able to shift gears and styles based on what is needed at a particular moment.” Not getting into petty fist fights and winning major markets are some of his achievements.
He is an avid twitcher and a mountaineer often armed with a DSLR and a video camera. He usually reaches the summit last but probably enjoys the trek the most with photos and videos of his co-climbers, and photos of elusive birds and other wildlife.
He relates, “In business and marketing, it’s not about who reaches the top first, but who progresses with the most market share and rich pleasurable experience with loyal customers.”
“Unlike mountains with fixed peaks, the online marketing landscape is constantly changing and it is truly a challenge to stay competitive in the marketplace both for today’s businesses and online marketing service providers.”
“It is always a challenge and a pleasure to constantly learn new insights by analyzing data and trends in technology along with market and consumer behavior and strategize to position a brand at the center of it all or for under-served segments and execute marketing messages across many channels while everything is still constantly evolving.”
“However, basic marketing principles remain the same: Half of the work is done when you are marketing an excellent product with great and exceptional but cool and humble leaders at the helm.”
CJ David’s goal is to execute the vision of the CEO to grow the company even further and build the brand. “As a marketer, I am happy that Paul is able to put a lot himself into the Endlessrise brand, after all, the business was built based on his work and his partner’s and is an extension of himself.”
“I am amazed at how Endlessrise grew phenomenally over the last 5 years or so without a formal marketing department in place. The founders of this company really did a great job at building and marketing the company from the ground up.”