Is Bing Feeling the Panda Pandemonium?
A lot of people reacted negatively to the series of Google Panda updates that rocked their website rankings and marketing strategies. Negative comments spread on the Web, downbeat blog articles were written about them, and social networking sites were flooded by angry and upsetting remarks— the reason: their sites received penalties from the leading search engine.
Then Google made the Panda update a regular thing, paving the way for a series of announced updates—labeled as weather report, or simply Panda update—that gave webmasters a hint about what would happen and what they should do next to avoid being penalized. Being penalized means receiving low rankings, having less visibility on top pages, and being completely kicked out of Google’s search engine. (The latter is a rather unusual occurrence, though.)
Bing’s Definition of Penalty: Banning or Kicking You Out
It comes as no surprise that Microsoft’s Bing would want to start imposing rules similar to Google’s. While Bing has said that it won’t be treading the same path as Google’s, many find the statement peculiar: Many have asked, how can a rising company even presume that it can beat an established competitor at its own game?
Last week, Bing kicked CyberMonday.com out of its site. Not from the cyberspace as reported, but only from Bing’s world. If one searches for CyberMonday.com on Google and other search sites, you will still be able to find the Shop.org-owned website.
When asked about the banning of CyberMonday.com, Bing claimed that the decision was based on its having thin content. This statement is supported by the August article on Bing’s Webmaster Center blog:
Your job is to create content so compelling that visitors to your site feel no need to look elsewhere to have their needs met. The worst approach leaves you to seem “thin” in your approach. This essentially means you aren’t really providing content of value. An example of this would be a website aggregating content from multiple sources on one page. Such an approach amounts too little more than a links page related to the query entered.
Search Engine Land’s Danny Sullivan is skeptical of Bing’s recent practice. He observed that Bing had no information roll out or announcement before deciding to ban or kick out sites. He also stated in his blog post that while having thin content is obviously not good, banning the site right away is not a good practice either. He feels Bing’s actions were targeted toward a special set of sites, such as holiday deal sites.
When Google rolled out its series of updates, Web users accused the company of monopolizing the search industry. Note that those were the days when Google was just starting to de-rank sites that were either poor or thin in content. Now that Bing is kicking out and banning sites seemingly at will, they are bound to feel the people’s ire much like Google once did.